Hi There, I am Ashwin
A User Experience Designer with 3.5 years of industry experience specializing in the design of B2C websites and applications.
With over a decade of learning and working in the design field first as an architect and then as a user exprinece designer, I approach my work like building with blocks—each piece of user empathy, design thinking, and collaboration come together to create intuitive, impactful products.
I’ve worked on award-winning app development, designed hundreds of screens to ensure seamless user experiences, and introduced creative features to enhance engagement and retention.
I’m passionate about simplifying life through design and am open to collaborations and opportunities to craft meaningful digital experiences. Let’s connect!

Expertise
Product & UX Design
User Experience Design, Interaction Design, Information Architecture, Wireframing, High-Fidelity Prototyping, Design Systems, Responsive Design, Accessibility (WCAG), UX Writing
Research & Strategy
User Research, User Interviews, Usability Testing, Journey Mapping, Behavioral Analysis, Funnel Optimization, Competitive Analysis