Hi There, I am Ashwin
A User Experience Designer with 3.5 years of industry experience specializing in the design of B2C websites and applications.
With over a decade of learning and working in the design field first as an architect and then as a user exprinece designer, I approach my work like building with blocks—each piece of user empathy, design thinking, and collaboration come together to create intuitive, impactful products.
I’ve worked on award-winning app development, designed hundreds of screens to ensure seamless user experiences, and introduced creative features to enhance engagement and retention.
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I’m passionate about simplifying life through design and am open to collaborations and opportunities to craft meaningful digital experiences. Let’s connect!

Expertise
Product & UX Design
User Experience Design, Interaction Design, Information Architecture, Wireframing, High-Fidelity Prototyping, Design Systems, Responsive Design, Accessibility (WCAG), UX Writing
Research & Strategy
User Research, User Interviews, Usability Testing, Journey Mapping, Behavioral Analysis, Funnel Optimization, Competitive Analysis